It’s time for print media to receive the recognition it deserves. Far from a dying communication method, print media has established its essential place in modern marketing strategies. Are you getting the full potential of print media in your marketing efforts? Two huge trends have been accelerated by the pandemic: (1) that digital solutions to everyday life will continue …
Like a fast-moving and unrelenting tsunami, the pandemic of 2020/2021 has forever changed the landscape of modern business. Pre-pandemic consumer and business trends were accelerated forcing many businesses to adapt or die. Forced to stay home more, digital services and online retail growth skyrocketed. Due to this trend, some would assume that digital marketing and communication have put the final …
Despised, reviled, scorned, and shunned by many, physical mail, especially direct mail, often gets abused publicly as being slow, old-fashioned, and a waste. With names like snail mail, unsolicited, junk, and third-class, it’s got a bad image built in that is hard to overcome. In fact, for the last two decades, many have been predicting the death of snail-mail altogether. …
